A turtleneck that traded "polished" for "comfortable" and didn't lose a thing. Puremeso is the fabric that started it all at The Normal Brand — garment washed and softener finished for a buttery-soft feel. Boxy, hits at the high hip, with dropped shoulders for an easy, slouchy shape. Slouchy funnel neck, ribbed cuffs and bottom band, bear logo embroidery. Layer it under a coat or wear it solo — it holds its shape either way.